A Secret Place provides identity, content, design and art direction, drawing on a wealth of experience from working at the highest levels of the creative industries.

We were invited by Rolls-Royce to use our storytelling skills to document a world first: a project to place unique artworks inside the Phantom 8 car.

Using both still and moving image, we recorded the development of the pieces, detailing each stage of the creative process and interviewing those involved.

For Rolls-Royce this meant we could deliver a richer narrative that went beyond a simple PR exercise, enabling them to showcase the process across digital and traditional media in an arresting and beautiful way for their customer base of high net worth individuals.

We have created identities for respected clients including Linley and The New Craftsmen, developing logo, photographic approach, graphic treatment, moving image, web design and advertising for digital and print which reflects the level of craftsmanship and attention to detail that these brands are renowned for.

Be it portraiture, still life, landscape or reportage, we work with some of the world’s most renowned photographers to commission imagery that perfectly conveys our clients’ brand values.

Drawing on our team’s extensive publishing experience, we oversee a range of editorial projects. These include providing creative direction and design services to the Telegraph Media Group’s Luxury magazine, seeing the title increase in frequency from biannual to 8 issues per year, as well as publishing Hole & Corner, regarded as one of the top independent titles in the UK.

Telegraph Luxury guide to the America’s Cup 2017 was commissioned and designed by the ASP team. Working with photographers Christopher Sturman, Darren Heath and Baker Evans, we produced a comprehensive guide to the world-renowned boat race, charting the history, skipper profiles and the race in detail.

Hole & Corner was launched by the ASP team in May 2013. It is a celebration of creativity told with the highest production values. It has grown from biannual to quarterly and built a loyal worldwide audience through strong editorial supported by events, social media, retail and collaborations.

‘There’s something very beautiful about the lifestyle it evokes; it’s done with great care and love… it’s a very interesting, timely magazine’

Patrick Burgoyne, editor of Creative Review

Please email us to discuss a project or request a full portfolio


Creative Direction


Moving Image