A Secret Place creative agency produce words, visuals, moving image and events to the highest standard for clients keen to reach a discerning audience.

We can help you communicate the authenticity and integrity of your brand via a thoughtful, considered approach that is tailor-made for you.

We approach every project with clarity and simplicity, using our highly skilled network of contributors and collaborators and our belief in the value of a strong idea elegantly delivered.

A Secret Place is the agency side of Hole & Corner magazine.

Sam Walton Creative Director

Sam is the founder and Editorial / Creative Director of Hole & Corner magazine. He was previously Creative Director of the Telegraph Media Group's Luxury magazine and has worked as an art director and designer with some of the UK's most respected publishing houses, as well as titles including Vogue, Frank, Elle Decoration and World of Interiors. He spent six years at the creative helm of Spring Creative (formerly Six), developing brand campaigns for global names such as Bally, Harvey Nichols, COS, Nicole Farhi, Vertu, Barbour and William & Son.

Nick Watts CEO

Prior to taking the helm at Hole & Corner Nick was the Managing Director of Western Front Films. During 18 years in the television industry he worked as a director, producer and Executive Producer making factual programs for broadcasters including the BBC, Channel 4, ITV, Channel 5, Discovery and Nat Geo. This included groundbreaking feature documentary The Human Footprint for Channel 4, about which the Daily Telegraph said “it is good to be reminded how enchanting a medium television can be at its very best”.

Carley Ayres Managing Director

Carley joined A Secret Place after enjoying a 20-year career in publishing, working at EMAP, Attic Futura, The Evening Standard and for the last 13 years, The Telegraph, where she latterly ran the Luxury division across the group as Publishing Director. Carley has a wealth of experience in advertising and marketing, and an abundance of client expertise. Her appointment sees her reunited with ASP’s Creative Director, Sam Walton, with whom she launched the Telegraph’s hugely successful Luxury digital platform and bi-monthly magazine supplement.

Mark Hooper Editorial Director

Mark is an award-winning editor and journalist. He has edited Hole & Corner magazine since launch and was previously Editor-in-Chief of Virgin Media's customer communications at Redwood. He has also been Editor of Channel 4's music website, Deputy Editor of i-D magazine and Associate Editor of Esquire and Arena magazines. He is a regular contributor to The Guardian, Wired and Wallpaper* and has also written for The Observer, The Independent, The Face, 032c and Fantastic Man, as well as a copywriter for various brands and advertising agencies.

Paul Underwood Art Director

Paul has 15 years’ experience working across art direction, design and branding for luxury, fashion and media clients including Target, Bally, Unilever, Diageo and William & Son, Ermenegildo Zegna, Alfred Dunhill, Aquascutum and the V&A Museum. He is Art Director of Hole & Corner magazine, having helped to shape the overall look for TWENTY6 Magazine in partnership with Tilly Hardy and was previously in-house at Links of London where he oversaw the brand’s campaign to launch their Watch range.


Creative Direction


Moving Image